Should My Wannabe Influencer Friend Stop Exploiting Me for Content?

One Side: One Friend's Perspective

At times I'm recorded while having a meal. I’ll see myself on her Instagram – it’s like a jumpscare.

A close companion of 10 years, Marielle, calls herself the “content queen”. It can be amusing for a bit, but it weighs on our relationship.

She is an extrovert, she feels the need to record everything all the time. During meals out, her motto is, “The phone eats first,” and snaps pictures with bright lighting, which makes me cringe. It's unpleasant when other people see her performing for the camera – I get secondhand embarrassment. It also frustrates me because meals lose their warmth.

She isn’t exactly an online personality yet, but she is trying to be. She creates video blogs about living in our city, a day in her life, and her styling career. Her content is good, credit where it's due, but I prefer not to be involved. On occasion she films me while I’m eating, or simply tagging along. Later, I appear on her feed afterwards, and it comes like a jumpscare: I’ll have bare-faced, an awkward face or be captured mid-bite. It feels invasive.

Marielle also expects me to record her at inopportune moments. Sometimes I’ll be talking to someone else, or we're simply spending time in the street. The dynamic feels like our friendship has transformed into me being her free crew. She could easily employ someone if she wanted professional shots. When I brought up my discomfort about this arrangement, she dismissed it. I've been invited to several industry functions, which was nice, but that doesn’t make up for all the time and effort I spend helping her create material.

I’m grateful that Marielle has helped me with my design career, but I don’t want our friendship to become just a ledger of exchanges. I don't believe she’s fake or dishonest, but at times it seems that if the camera is out, we will start performing in a way that presents a favorable image for her vlog.

She will say, “OK, look happy!” and record me smiling with someone. It’s so silly. It's crucial her to understand that our decade-long friendship still has limits. I enjoy being with her, but I also want to experience it without being recorded, edited, or shared for an audience. I’m not a prop for her online persona.

The Other Side: Marielle

I hope my friend to see that the content we make together can get us a foot in the door.

I love creating videos. It’s not just a hobby; it’s part of who I am. Creating videos and documenting experiences online allows me to express myself and connect with people in novel forms.

I wouldn't label myself as a professional creator yet, but it’s smart to generate income from your passions. I admire people on social platforms who execute that aesthetic of informal, self-made film-making.

Content creation is my version of living actively: noticing the details, posting them with an viewership that values the craft behind it. I never intend to make Beth uncomfortable. Taking her to professional gatherings was my way of sharing opportunities, giving her a opportunity to witness exclusive moments that could benefit her professional path too. That’s not blackmail, it's simply being realistic.

I’d still take her to such functions even if she refused to assist me, but I desire her to see what the content we make together can achieve: a foot in the door. I understand not all people likes being filmed, but sometimes unplanned moments is what makes material genuine. Being recorded from time to time is an inherent aspect of being my companion. I'd remove anything she requested, but she hasn't made such a request yet.

I don't demand anybody to be my private videographer, but companions help each other in small ways. I thought filming a short video now and then would be fun for Beth. Innovation flourishes in partnership, and having Beth around makes projects energetic and pleasurable. I don't compel her to take part in anything, and I would never intentionally humiliate her. But filming together occasionally is part of how I record our shared experiences.

I cherish our friendship profoundly and want to avoid content creation to come between us. I’m willing to find middle ground: like asking before recording, and avoiding shots that might make her uncomfortable.

This is not about power, it's regarding sharing my world while still considering hers. Obviously making content is not a substitute for genuine friendship: it's merely part of how I experience life and I want her to be involved in a way that’s enjoyable for each of us.

Outside Perspectives: Public Sentiment

Is it right for her to stop filming herself and her friend when they are out together?

There’s nothing more uncomfortable than having a friend film you. I understand that it's her job, but I don’t make friends come to my workplace. Maybe she can find like-minded creators to create content with. Given the dark, looming future of AI, personal relationships are the only thing we have – don’t waste them!
A respondent, 25

If you’re doing something professionally, it's unfair to expect your friends for help every time, even if they have done it before. If Marielle loves shooting, that doesn't imply all those around her is willing material. She needs to honor her friend's personal space.
Ankit, 26

Marielle might love making content and displaying her life online, but it’s not for everyone. It was kind she has helped Beth’s career, but she must to listen to what Beth wants.
Emma, 27

It sounds like you care about each other, so cling to that and ensure it’s the priority in your relationship. Create some real memories, where genuine feelings are stored, not digital scrapbooks. Even celebrities who seem to reveal their worlds actually have more privacy than it appears.
One opinion, 53

Marielle appears to be not fully engaged nor authentic when they're together – she’s working. Both seem unsure as to what’s reasonable. The solution lies not in trying to alter one another, but in each setting defined boundaries around what feels acceptable to them and seeing if there is an acceptable compromise.
A final view, 71

Now You Be the Judge

In an online poll: is Marielle exploiting their friendship?

Michael Cuevas
Michael Cuevas

A tech journalist and digital strategist with over a decade of experience covering emerging technologies and startup ecosystems.