Amorim's Critical Mistake? Taking On The Executives and the Unassailable Executive Tier

Iturns out he was able to withstand defeat by Grimsby. He weathered a decisive continental showpiece versus a particularly poor Tottenham teams in living memory. He could survive home defeats to West Ham and Wolves, finishing 15th, an unwavering system, undermining the team's best homegrown talent, a poor winning percentage, calling the squad the poorest in Manchester United history. Yet, there existed a single opponent against whom the Portuguese coach was not permitted to engage. You come at Jason Wilcox, you had better succeed.

Unfortunately, similar to numerous Premiership defender in Blackburn’s championship 1994-95 season, the coach took on Jason Wilcox and seems to have failed. The most distracted of readers will notice the irony here: a manager who often railed at his players for failing in individual battles crumbling when confronted by the white heat and animal charisma of a England's top division's most feared football executives.

And frankly, this entire bruising episode seems to paint the director in a whole new light. It may have been easy, based on his nine months in a similar role at Southampton, to regard Jason Wilcox as little more than a drudge in the United exoskeleton: a man whose appointment was due as much to his friendship with ex-colleague Omar Berrada rather than any verifiable talent. How wrong we all were. By masterfully outmanoeuvring United’s feted head coach, just as he bested the hapless Dan Ashworth earlier, he has demonstrated to be among football's strategic masterminds: a strategic mind that United’s competitors will now be rightly wary.

A Strategic Clash Over Formation and Philosophy

For example, this was the director , after being involved in the hierarchy that appointed the 3-4-3 fundamentalist the coach originally, played a key role in attempting to convince him to abandon his beloved formation. Naturally, these pleas faced pushback. However, such directives hold greater authority when delivered by a man with the impeccable football pedigree of Jason Wilcox, holder of international appearances and a contributor to a championship team from 31 years ago.

Maybe eventually Jason Wilcox might agree to outline his reasoning to the rest of us. Maybe one day he might be asked regarding why the coach is departing with a full payout, with no penalty clause activated. The director seldom speaks in public, for excellent reasons. The real thinkers in football – individuals such as him – function at a level beyond our own prosaic understanding. Were he to speak, most likely all we would hear would be high-frequency signals and four-dimensional whirring. Desiring an explanation is not equivalent to being ready to receive.

The INEOS chief allegedly suggested playing Bryan Mbeumo at right wing-back.
Sir Jim Ratcliffe reportedly proposed playing Bryan Mbeumo at right wing-back. Image: Simon Stacpoole/Offside/Getty Images

The Ultimate Authority In Command

Naturally, in training our focus on the sporting director we are obscuring the real power behind the modern United throne. Jason Wilcox is, in reality, merely executing the directives of his superior the billionaire owner, who privately has made very clear his desire for a back four. It is reported, Ratcliffe has also suggested playing Bryan Mbeumo in a wing-back role. The owner is eager for United to embrace data science and analytics. Per reports, in an executive meeting early in his minority ownership, he declared that the team's approach to football “shall be decided in this room”.

After all, Sir Jim is an expert in this technical footballing stuff, leveraging his previous experience in industry and yachting. Above all he is immensely wealthy, and as we all know, the wealthy are superior: more insightful, more wise, strategically brilliant, simply better. Whom else could one trust to oversee an enlightened programme of austerity, the construction of a modern arena that looks a lot like someone’s leftover knitting, the signing of Benjamin Sesko?

The New Football Order: Executives Above Coaches

This represents a shift that is becoming prevalent in top-tier football. Historically, clubs foolishly delegated big footballing decisions to low-level employees like managers, talent spotters – players themselves. Maybe previously possible for an up-and-coming, innovative manager with a philosophy and drive to join a club and see their vision supported to fruition. But how many companies have such individuals set up? How many large-scale layoffs have they managed? Far preferable to place genuine authority where it belongs: the leadership tier, the open-necked shirt brigade, the individuals with impressive LinkedIn profiles. Better by far to determine the tactics by the directors and appoint a coach who can tailor their offering accordingly. If coaches were formerly chefs, they have become more like delivery personnel: not really responsible for the food, yet ultimately answerable should it be delivered poorly or fails to meet standards.

Nowadays, their job is increasingly less about crafting the philosophy and more about selling it: the receptionist on the front desk, the public face for a club they have minimal power to influence. Enzo Maresca takes a squad of literal children into the Champions League and secures domestic cups, and effectively is dismissed for talking. A manager at Celtic sees his standing damaged whereas the people who hired him continue to make errors indefinitely.

The Neoliberal Football: Responsibility Only for the Few

And possibly in a small way this represents corporate governance at work: the elevation of a gilded overclass who can never be wrong, whose choices are always sacrosanct, whose mistakes can always be sacked away without justification. Appoint the 3-4-3 coach and then fire him for using excessively that system. Hire the process guy and later bin them for requiring excessive time. And most importantly show gratitude; for your modest season ticket price rises, for your new player acquisitions, for the fact that the grownups – however well qualified – remain in control.

Michael Cuevas
Michael Cuevas

A tech journalist and digital strategist with over a decade of experience covering emerging technologies and startup ecosystems.